NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU
2010 CO-OP MARKETING OPPORTUNITIES
OVERVIEW
INTRODUCTION

The 2010 Convention & Visitors Bureau Co-op Opportunities program offers over $583,000 worth of successful programs. If each program was chosen, it would offer each partner approximately 80% in savings. These programs provide you with a unique opportunity to leverage your share of the area's $2.4 million destination budget, as well as your chance to align your promotional initiatives with the CVB.


FREE OPPORTUNITIES

The annual co-op program provides numerous opportunities for hoteliers and attractions to receive free exposure in many different ways. Additionally, with all print opportunities added value of various types including online is negotiated as part of the schedule. In all instances they will include - Reader Service cards, online exposure and advertorials of equal size to the 1/2 Page 4/C recommended ad size.



Add to Plan Publication
(Click to Review)		 Partner Rate Month Offered Added Value Components Deadlines
Consumer Magazines
Arthur Frommers Budget Travel $3,535 June, 2011
Sept. 15, 2010
Midwest Living $4,836 March/April 2011
Sept. 15, 2010
Sherman's Travel Spring Issue $2,369 April/May, 2011
Sept. 15, 2010
Florida Travel & Life $630 May/June 2011
Sept. 15, 2010
Florida Travel & Lifestyles $457 May/June 2011
Sept. 15, 2010
Coastal Living $2,968 April, 2011
Sept. 15, 2010
Conde Nast Traveler $4,017 May, 2011
Sept. 15, 2010
Southern Living $7,300 March, 2011
Sept. 15, 2010
Southern Living $7,300 May, 2011
Sept. 15, 2010
Consumer Directories
VISITFLORIDA Magazine $1,586 Annual - January, 2011
Sept. 15, 2010
VISITFLORIDA Florida Insider Guide $1,290 Annual - April, 2011
Sept. 15, 2010
Naples, Marco Island and the Everglades Official Visitors Guide TBD January, 2011
Sept. 15, 2010
Paradise Coast Visitor Map n/a Annual -TBD
August 21, 2010
Monthly Online
newyorktimes.com $1,335 1 Month
Sept. 15, 2010
orlandosentinel.com $1,700 1 Month
Sept. 15, 2010
Naplesnews.com $700 1 Month
Sept. 15, 2010
tripadvisor.com $930 1 Month
Sept. 15, 2010
vacationplanning.net $1,040 1 Month
Sept. 15, 2010
Leisure E-Newsletters/E-Blasts
Leisure Consumer $900 3x per Quarter
Sept. 15, 2010
New York Times - Great Getaways $1,625 February TBD
Sept. 15, 2010
New York Times - Great Getaways $1,625 February TBD
Sept. 15, 2010
New York Times - Great Getaways $1,625 March TBD
Sept. 15, 2010
New York Times - Great Getaways $1,625 March TBD
Sept. 15, 2010
Meetings Professional E-Newsletters/E-Blasts
Meetings Professional $900 2x per Quarter
Sept. 15, 2010
MeetingsNet national e-postcard $679 January, 2011
Sept. 15, 2010
MeetingsNet national e-postcard $679 February, 2011
Sept. 15, 2010
MeetingsNet national e-postcard $679 April, 2011
Sept. 15, 2010
FSAE Exclusive Newsletter $200 1X per month
Sept. 15, 2010
Successful Meetings Custom Newsletter $1,435 1X per month
Sept. 15, 2010
Newspaper Inserts
Collinson VISITFLORIDA 2011 Winter Out-of-State $5,000 February 27, 2011
Sept. 15, 2010
Collinson VISITFLORIDA 2011 Spring Instate $4,217 May 8, 2011
Sept. 15, 2010
Collinson VISITFLORIDA 2011 Summer Instate $4,217 June 12, 2011
Sept. 15, 2010
Bridal Publications/Online
Bridal Guide $1,500 January/February, 2011
Sept. 15, 2010
The Knot - South Florida Package (Magazine & E-Blast) $512 February, 2011
Sept. 15, 2010
The Knot - West Coast Florida Package (Magazine & E-Blast) $400 February, 2011
Sept. 15, 2010
Brides Florida $1,040 Annual 2011
Sept. 15, 2010
Honeymoons.com $400 January-March 2011
Sept. 15, 2010
Destination Weddings & Honeymoons $1,182 Nov/Dec 2010
Sept. 15, 2010
Eco-Tourism Publications
Audubon - Natural Wonders of Florida $2,228 March/April, 2011
Sept. 15, 2010
Audubon - Great Florida Birding Trail $2,228 Nov./Dec., 2010
Sept. 15, 2010
National Geographic Traveler $3,400 Jan/Feb 2011
Sept. 15, 2010
Undiscovered Florida $1,710 Annual - May, 2011
Sept. 15, 2010
Golf Publications
Play FLORIDA Golf NA Annual
Sept. 3, 2010
Golfing in Paradise NA Annual
Oct. 14, 2010
Senior Publications
AARP - Southeast Region $4,150 March/April, 2011
Sept. 15, 2010
AAA - Going Places South $3,585 May/June, 2011
Sept. 15, 2010
Group Business Association
FSAE Association Resource $465 August, 2011
Sept. 15, 2010
FSAE Association Source $350 Jan.,/Feb., 2011
Sept. 15, 2010
FSAE Association Source $350 May, 2011
Sept. 15, 2010
Florida Trend $1,415 May, 2011
Sept. 15, 2010
Association News $744 May, 2011
Sept. 15, 2010
Association News $744 August, 2011
Sept. 15, 2010
TSAE Capital Executive $299 Spring 2011
Sept. 15, 2010
TSAE Capital Executive $299 Summer 2011
Sept. 15, 2010
Prevue $1,237 Jan.,/Feb., 2011
Sept. 15, 2010
Medical Meetings (Special FL section) $787 December, 2010
Sept. 15, 2010
Successful Meetings $1,435 February, 2011
Sept. 15, 2010
Successful Meetings $1,435 May, 2011
Sept. 15, 2010
Successful Meetings $1,435 June, 2011
Sept. 15, 2010
Group Business Leisure
SMERF Special Markets $610 October, 2010
Sept. 15, 2010
SMERF Special Markets $610 May, 2011
Sept. 15, 2010
SMERF Special Markets $610 August, 2011
Sept. 15, 2010
Group Business Sports
Sports Events $460 December, 2010
Sept. 15, 2010
Sports Events $460 March, 2011
Sept. 15, 2010
Sports Events $460 April, 2011
Sept. 15, 2010
Sports Travel Magazine $600 July, 2011
Sept. 15, 2010
Sports Travel Magazine $600 August, 2011
Sept. 15, 2010
Sports Destination Management $420 March/April 2011
Sept. 15, 2010
Sports Destination Management $420 May/June, 2011
Sept. 15, 2010
Sports Destination Management $420 July/August 2011
Sept. 15, 2010
Sports Destination Management $420 Nov/Dec 2010
Sept. 15, 2010
International
America Go Guide (UK) $4,071 Spring
Sept. 15, 2010
Selling Long Haul (UK) $870 February, 2011
Sept. 15, 2010
Selling Long Haul (UK) $870 April, 2011
Sept. 15, 2010
Selling Long Haul (UK) $870 June, 2011
Sept. 15, 2010
Travel Trade Gazette (UK) $794 February, 2011
Sept. 15, 2010
Travel Trade Gazette (UK) $794 March, 2011
Sept. 15, 2010
Specialty Digital Guides
Bridal- 8 Page CVB Guide TBD May/June 2011
Sept. 15, 2010
Meeting Planner- 16 Page CVB Guide TBD March/April 2011
Sept. 15, 2010
Arts & Culture- 16 Page CVB Guide TBD May, 2011
Sept. 15, 2010
Green Guide TBD TBD
Sept. 15, 2010
Culinary Guide TBD TBD
Sept. 15, 2010
Shopping/Culture/Dining
Bon Apetit $5,900 December, 2010
Sept. 15, 2010
SAVEUR $3,116 March, 2011
Sept. 15, 2010

MATERIAL REQUIREMENTS
Please provide the following materials to CCMaterials@paradiseadv.com by September 30th, 2010:

PRINT ADS
• Property name
• 1 photo – JPG, TIFF or EPS (minimum of 3" x 2" and at least 300 dpi)
• 20 words of descriptive copy/offer
• Phone number
• website url

ONLINE/E-BLAST ADS
• Property name
• 1 photo – JPG, TIFF or EPS (minimum of 3" x 2" and at least 300 dpi)
• 15 words of descriptive copy/offer
• Phone number
• Hyperlink (including any tracking links)
• Proof will be sent to partner prior to final submission of creative to the media.

Please address any questions related to advertising opportunities to:
Lauren Lewis, Paradise Advertising & Marketing, Inc.
150 2nd Avenue North, Suite 800, St. Petersburg, FL 33701
Email: lauren@paradiseadv.com Phone: (727) 821-5155 x 116